Heartland Projects can help...by using the power of images to tell your brand's story. 

We live and work in a visually sophisticated world therefore high quality imagery can play a crucial part for your business.
Images, more than ever, reach out to people and serve as an instigator for interaction and connectivity - they take stories beyond plain text; they provide context for the viewer; make memorable associations; evoke strong emotions and are an effective way to add authenticity to your brand story  - all resulting in a deeper engagement with your content.

emma byrnes

Compelling brand stories with the right visual content are the path to engagement with your customers.

Using the visual narrative craft and communications/marketing/media expertise we have honed over many years, Heartland Projects can work with you to foster grassroots and emotional connections with your audience and help distil your unique story into a powerful visual tale. 

emma byrnes
emma byrnes

BUSINESS MAKEOVERS + MENTORING

visual consultancy

Does your business need a visual makeover? Moving forward, do you need guidance mapping out key steps for your brand's visual identity? Do you need someone with experience as a small business entrepreneur who also has visual savvy to help you execute your vision?

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PHOTOGRAPHY/INTERIOR + PRODUCT STYLING

Are you looking for a photographer who can articulate your visual branding plans and strategies? Someone who does more than just point and shoot but understands the nuances of how your images feed back into your business goals?

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VISUAL STRATEGY +
IN-HOUSE TRAINING

emma byrnes

Is your visual branding consistent? Do you have more than one person handling your in-house visual media needs? Do you need help formulating a style guide and implementing comprehensive staff training to ensure a high quality end product?

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BUSINESS MAKEOVERS + MENTORING

Heartland Projects offers business makeover / consultancy services to help distil the unique qualities and attributes of your brand and to understand your audience and intentions. Using Emma's experience as a business entrepreneur coupled with her insights into the particular needs and objectives of small, creative and ethically-based business we can equip you with the confidence to move forward with your goals and help you develop a visual language that will allow your business to grow and flourish.

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“Working with Heartland Projects was an important step in realizing my creative and business ambitions. It helped define for me my audience, area of specialization and sector and presented my work in a fresh, fuss free manner.”
— Anna Zagala : Sweet Polka
peacock-1.jpg

PHOTOGRAPHY /
INTERIOR + PRODUCT STYLING

Heartland Projects has in-house professional skills in photography. Emma Byrnes is a lifestyle photographer with an interest in food, interiors, textiles, landscape and portraiture. She works intuitively with her clients to resolve the best possible outcome. She takes portraits for people to use for professional head-shots and also images for broad use on websites, magazine spreads, brochures and for use on social media. She is also available for hire as a regular in-house documenter of product/staff/developments for social media usage.
She works between Melbourne and Sydney for both national and international clients.

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Emma was so easygoing and fun to work with. I just needed a couple of new portrait shots for our new company website, but I turned this into an exploration of archetypes and various styles. She respected my ideas and made me feel very much at ease in front of the camera. She took all the time we needed and never seemed rushed or keen to finish up. Emma is very in tune with her clients; it seemed to me that she has a profound knack at reading them quickly and deeply, without making much noise about that fact. Beyond this interpersonal strength, Emma brings sound technical skills and a creative eye for detail. I am very grateful for having had the opportunity to work with you, Emma!
— Lisa Curtis-Wendlandt : Mind Your Way
emma byrnes

VISUAL STRATEGY + IN-HOUSE TRAINING

Heartland Projects can equip you and your staff with the skills to ensure that your message is simple, clean and, most importantly, consistent to ensure a great customer experience. Whilst it sounds like a straightforward process this can often be harder that it sounds especially if more than one person is handling your in-house branding/media needs.
We offer a visual strategy and in-house training service where we refine your systems and develop a visual style guide encompassing managing websites + social media platforms, everyday product photography, newsletters and staff profiles.

Contact us for more information >>>

emma byrnes heartland projects