Heartland Projects is the culmination of a lifetime of visual training, entrepreneurship and collaboration.

My name is Emma Byrnes and I’ve worked as a photographer, designer, copywriter and creative marketer for more than 20 years. 

My passion and expertise is in creating and innovating small businesses and launching unique brands into the market place. Having grown up in small business, I co-founded Plump Organic Grocery in 2002 and Harvest Textiles in 2010 (a hybrid screen-printing company that sold limited-edition textiles, ran workshops and hosted more than 30 design events/collaborations over three years.) In 2013 I left Harvest to have my third child and went on to establish Heartland Projects (you are here ;-)

In 2016 I also launched Lifestyle Traveller - a collaborative project with my husband Peter Barrett - that focuses on documenting authentic and meaningful travel stories and explores the notion of education on the road (with three children in tow).  

I love photography but for me Heartland Projects is more than just capturing a perfect composition. With my small business skills, internet savvy and my training as a journalist I have the instincts to dig a little deeper. 
There’s a certain amount of mystery tied to every brand, and through my specially honed visual and communication skills I can offer a glimpse into the magic that makes yours tick.

Read what some of my client's have to say about their experience of working with me.

Please drop me a line here.

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