Web design and brand development is a collaborative process and needs your involvement at all stages. The more information we can glean in the early stages the better as it helps to distil your brand and allows a common language to develop.
I have developed three questionnaires to help this process along. Please take your time and answer ALL of the questions unless they are not applicable to you.
Gather your best brainstormers and/or those who will be making decisions on the design, branding, content and marketing and get their input. (It's best to have their input now instead of at the launch party!) 
Ensure that you have sufficient power to your computer and a reliable internet connection whilst filling out these forms as data may be lost if your computer crashes. I suggest that if you can't fill the form out in one sitting that you cut and paste into a word processing program and save it. Once you are ready to submit your answers you can paste them back into this format.
Please note that the information you provide is treated as highly confidential and will not be shared with anyone. Please in turn respect that these documents are copyright to Heartland and are not to be passed on.
I hope you enjoy this valuable process.
- Emma

What is the name of your brand?
Why did you choose to contact Heartland as a potential collaborator?
Which services are you wishing to employ Heartland for?
What are your key business objectives - goals and vision for the future?
Who are the people who currently visit/use your website? Describe them. Young, old, demographics etc. Are they currently using your products or services? Are they happy with your current offerings and how they are delivered?
What action(s) do you want the user to take when visiting your site?
Please check off all that apply.
What is the general purpose and goal/s of your site? What are you offering?
Please check off the ones that apply to you.
What needs arenʼt being met on your current site?
Do you think your current social media strategy is in synch with your company goals and key objectives? Please describe.
Blog link #1
Blog link #2
Blog link #3
Facebook Link #1
Facebook Link #2
Facebook Link #3
How do people find out about your brand at the moment?
If youʼre working within a time frame, or have a target date for completion, tell us about it. If the project will launch in phases, list proposed milestones and dates.